As a seasoned business professional with over a decade of experience, I bring a comprehensive skill set that includes Marketing and Sales Management, Business Development, Managing Business Operations, Brand Development, and especially effective Logistic Management. Backed by the latest educational qualifications, I have consistently driven growth and delivered measurable results across both B2B and B2C markets. My track record includes leading comprehensive marketing campaigns, executing high-impact sales strategies, and managing cross-functional teams to achieve significant business milestones. With a strong foundation in digital marketing, data analytics, and collaborative leadership, I am dedicated to creating innovative solutions that drive business success and elevate brand presence
Expertise in B2B and B2C Marketing & Sales
Expertise in Business Development and Brand Management
Proficiency in Lead Generation Strategies and Sales Funnel Optimization
Digital Marketing & CRM Tools: Google Analytics, Google Ads, SEO, HubSpot, WordPress, Wix, Salesforce
Marketing Automation: GoHighLevel, Mailchimp
Copywriting, Proofreading & Content Creation
Graphic Designing: Adobe Photoshop, Illustrator, Premiere, After Effects, InDesign
Advanced Proficiency in Excel & PowerPoint for Data Analysis and Presentation, with expertise in leveraging analytics to drive strategic insights and decision-making
Project Management & Strategic Planning
Inventory & Supply Chain Management
Effective Communication & Stakeholder Management
MSc in Digital Marketing Management, University of Wolverhampton, UK
MBA General Pathway, Cardiff Metropolitan University, Wales, UK
Postgraduate Diploma in Professional Marketing, CIM, UK
A Certified Business Accountant of the Institute of Chartered Accountants of Sri Lanka
Associate Member, Chartered Institute of Marketing (CIM), UK
Ordinary Member, Sri Lanka Institute of Marketing (SLIM)
Certified Business Accountant, Chartered Accountants of Sri Lanka (CA Sri Lanka)
11 Years of Experience as Marketing and Sales Manager at SINGER Sri Lanka PLC | Colombo, Sri Lanka
Collaborated with the marketing team to develop and execute comprehensive marketing strategies. Coordinated and managed various marketing campaigns to increase brand visibility and customer engagement. Managed sales team to drive revenue growth and achieve sales targets. Implemented sales campaigns to promote products and services effectively. Oversaw financial operations to ensure fiscal responsibility and profitability. Maintained optimal inventory levels to meet customer demand while minimizing excess stock. Managed human resources activities including recruitment, training, and performance evaluation. Strategically planned and executed merchandising initiatives to optimize product placement and maximize sales.
During my tenure at SINGER Sri Lanka, I successfully achieved the following major accomplishments and business highlights:
- Enhanced market presence across four districts and 40+ showrooms, achieving a 20% sales growth and reaching 5B rupees in sales, with a profit of 376M rupees for FY 2021/22 and FY 2022/23.
- Expanded the territory, increasing the total number of showrooms to 43.
- Developed forecasts for short-term and long-term marketing and sales plans, driving the team to meet organizational objectives.
- Utilized copywriting skills to craft contents and developed themes, titles, taglines, and promotional materials for both offline and digital marketing activities, effectively reaching the target audience.
- Utilized graphic design skills to create and design artwork, brochures, banners, and videos for digital marketing and print materials using Adobe Photoshop, Illustrator, Premiere, and After Effects
- Introduced MailChimp email marketing campaigns, increasing sales for the first time in the company.
- Developed a digital marketing strategy, resulting in a 50% increase in online sales.
- Utilized my expertise in Microsoft Excel to analyze high-volume sales data from past months, generating valuable insights and forecasts for key management.
- Managed and executed digital marketing campaigns across various platforms such as Facebook, Instagram, boosting customer engagement and achieving a 45% increase in social media engagement and 20% increase in lead conversion rates.
- Conducted keyword research and implemented SEO strategies to increase website traffic by 63% using (Google keyword planner, Hubspot).
- Effectively utilized Google Ads and Google Analytics to analyze campaign performance, extracting actionable insights
- Collaborated with global brands like Dell, Samsung, and Sony, as well as local suppliers, fostering strong connections to secure marketing and technical support and ensure an adequate supply chain.
- Collaborated with the sales team to develop B2B marketing strategies, contributing to a 10% market share growth.
- Led and mentored junior team members in digital marketing techniques, building a high-performing team and improving overall performance.
- Reduced excess stock and improved turnover rates, achieving an Inventory Turnover Ratio of eight times.
- Achieved significant sales in major product categories, including 12,500 refrigerators and 13,000 televisions.
- Implemented CRM systems, enhancing customer engagement and retention by 20%.
- Reduced arrears to below 3%, safeguarding assets and reputation.
- Implemented feedback mechanisms, improving customer satisfaction scores by 20%.
- Stayed updated on industry trends and best practices in digital marketing through continuous learning, including market research on competitor promotions and mastering new digital tools, ensuring proactive and informed marketing strategies.